about manual grinding


September 11th, 2021

We first started discussing manual grinding when Climate Change came into focus with Greta Thunberg and her Friday-for-Future movement making their way around the world. Once global CoV-19-restrictions and Lockdowns began causing a decrease in commercial Sales but higher demand for burrs, we finally got serious about it. 

To us, it felt like a great opportunity to further focus on the core of each and every grinder, the burrs. While in the process of mulitplying the capacity of our burr production (which turned out to become quite a challenge for Marko, our very amazing Production Manager), Christian decided to design a handcrank-mechanism with matching burrs to be integrated into our existing etzMAX-system. The first grinder to directly grind from Hopper into Portafilter, environmentally friendly but without lacking any of the comforts electrical grinders usually provide.. our contribution to Climate Change. No cables, no waste, no noise (other than the breaking of beans), no to low static - and no weighing for those ready to invest in a (battery-powered) weight-based version. In terms of workflow, this really is quite an Upgrade .. walk up to your etzMAN, set the weight, turn the crank .. enjoy the smell, the sound and the process itself.

Simultaneously and while developing and testing burrs for the etzMAN, Christian finalized the etz-I-design, the I standing for Icon, Innovation, Inspiration, Incredible .. whatever, you want it to be!

When in 2020 freight cost began to slowly increase (and finally exploded) and not to be dependent on internationa suppliers and prolonged delivery times, we agreed on completely tool and source parts and materials required to build our etz-I from Switzerland and Germany.  With burrs and tubes being manufactured on our own machines in Liechtenstein, it`s where we also assemble and prepare the grinders to be shipped internationally. 

The etz-I sets new standards in manual grinding, not just because of the unique geometry of our 32mm burrs and our RRB-mechanism (Rotating Ring Burr) initially introduced years ago, when the SETTE (Baratza) was launched followed by our etzMAX, but for its many exceptional features. 

According to Elon Musk "Physics is the law, and everything else is a recommendation". That`s exactly what we believe, manual grinding is all about.


The bottom line: Follow the law of physics, reduce to the max and focus on the basics so to be able to enjoy the process .. the process of grinding AND inventing.